The brand agency for a
post- performance world.

Erm, what’s a ‘post-performance’ world?

In fact you already know what it is – you just didn’t realise you did…

Margins are shrinking. Churn is increasing.
Your top talent spends their time firefighting.
While clients treat you like a service, not a partner.

Sound familiar?

See, for too long, you’ve only focused on half the problem:

Battling it out at the bottom of the funnel while missing the value at the top.

Optimising media, but not the message.

Driving spend, not building brand.

But don’t take our word for it. The data is in:

  • Over-reliance on performance ads can cut ROI by up to 50%

  • A balanced mix of brand + performance can double ROI

  • 90% of top-performing companies fully integrate both

  • It’s not just about long-term brand equity – brand-building drives immediate results too

Source: World Advertising Research Centre (WARC), ‘The Multiplier Effect’, 2025

At EMBER we believe in the data, along with the power of storytelling and insights from some of the sharpest minds in the game. Like Binet, Field, Sharp and Ritson.

We take this experience and help you design and implement a brand strategy that amplifies performance.

No smoke. No theory.

Just sharp, commercial thinking that strengthens your offer.

And makes you indispensable, not interchangeable.

“The distinction between “brand” and “performance” advertising is a false choice. Advertising is most effective when it pursues both of these jobs. The relationship between the two is x not +.

Stronger brand equity acts as a multiplier, driving extra impact and greater efficiency from performance advertising.”

  • Jonathan Lowth

    Based in Copenhagen, Jonathan is a senior global strategist/creative with agency and client-side experience in luxury, FMCG, technology, meditech and pharma sectors.

    Clients: B&O, WS Audiology, Dell, Salling Group, GN, Nordgreen, Be2Green

    jonathan@ember.dk
    Linkedin

  • Dave Carr

    Dave is a senior creative and branding strategist with experience across advertising, publishing, corporate communications and, most recently, web3, metaverse and AI sectors. Dave is based in London.

    Clients: LEGO, IKEA, Dow Jones, PINKO, Bupa, ITV Studios, BHP, VOLTÉ, Lion Group (Bacardi, Bombay Sapphire)

    dave@ember.dk
    Linkedin

Get in touch

We’re here for founders, CMOs, CFOs, agencies and anyone else tired of tactical chaos and looking for brand clarity.

We've worked on global brands with global budgets and with startups running on the smell of an oily rag.

We look forward to working with you too.